Los Angeles

NOVEMBER 17, 2015

Rackspace::Solve Los Angeles took place on November 17, 2015. Browse this site for an upcoming Solve event near you!

Rackspace::Solve is a series of FREE conferences where you hear directly from today’s tech and business visionaries about how to solve tough IT challenges. You get an inside look into their IT strategy and the real-world solutions that are helping them scale their business, manage big data, and navigate digital trends.

Deep-dive breakouts cover cloud security, app deployment, cloud office tools and more, enabling you to walk away with proven ways to solve your biggest IT challenges.





Before sessions start and during breaks, attendees can get one-on-one advice from Rackspace specialists and our partners in the following technology areas:

Public, Private & Hybrid Cloud
Fanatical Support for Amazon Web Services
Fanatical Support for Microsoft Azure
Data Services
Cloud Office

…As well as advice from our partner sponsors.


09:00 AM - 10:00 AM
Registration / Solutions Pavilion Opens
10:00 AM - 10:25 AM
Who is Going to Manage Your Cloud?
Keynote on the evolution of the cloud industry, and how it poses a choice when it comes to how you leverage a cloud business model: do you manage it yourself or consume it as a service through a managed cloud service provider?
ODUS WITTENBURG – SVP & GM, Americas, Rackspace
10:25 AM - 10:45 AM
10:45 AM - 11:05 AM
Cloud Acceleration Through Rackspace Fanatical Support for AWS
Learn how our customers are accelerating their business and taking full advantage of the cloud with the combination of Amazon Web Services, the world’s leading infrastructure provider, and a brand new offering from Rackspace – Fanatical Support® for AWS.
JONATHAN ISSLER – Director, Operational Technology, InfoSnapPRASHANTH CHANDRASEKAR – Head of Operations, AWS Business Unit, Rackspace
11:05 AM - 11:25 AM
Scaling Game-Changing Healthcare Apps and Analytics
Michelle will share how the Medable team works with Rackspace to deliver its enterprise architecture solution at internet scale. Medable is a platform-as-a-service that enables healthcare app innovation by offloading HIPAA compliance from app developers. Medable ensures that personal health information is secure and encrypted, transmitted to physicians for immediate patient care, and anonymized for predictive medicine algorithms and powerful data visualizations.
11:25 AM - 11:45 AM
11:45 AM - 12:25 PM
Solving for Cloud Security
Cloud technology is transforming business as we know it. Yet adoption of cloud technology is slow, in part, due to security concerns. Are these concerns justified? Could it be that security in the cloud is stronger than found in most enterprises? Further, is it possible the cloud is transforming security as we know it? Our panel, led by Rackspace CSO Brian Kelly, is full of unique perspectives of the risks and the successes of cloud-based security. We’ll address what enterprises need to be thinking about in the future (strategy, architecture, governance) to optimize their cloud adoption while protecting their enterprise, and what new security models exist in the cloud today that are delivering trust and confidence. We’ll discuss the importance of cloud vendors sharing cyber incident information among themselves – and the tactics to combat them – and how this contributes to a more secure cloud for everyone. And finally, we’ll address how our panelists are working together to make 3rd party clouds safer as well. Have questions you’d like our panel to answer? Email solve@rackspace.com.
DAVE CULLINANE – Co-Founder, TruStar & Co-Chair, Cyber Incident Sharing CenterALEX POLVI – CEO, CoreOSPAUL QUERNA – CTO & Co-Founder, ScaleFTLAMONT ORANGE – Chief Information Security Officer, Vista Equity PartnersBRIAN KELLY – Chief Security Officer, Rackspace
12:25 PM - 01:30 PM
01:30 PM - 01:50 PM
Using the Managed Cloud to Save Hollywood
DigitalFilm Tree, a TV and film production company, leverages the “camera to cloud” movement to disrupt the industry’s traditional, inefficient process for sharing and approving content. Before the cloud, studios had no economical or effective way to collaborate on the terabytes of footage shot every day. DigitalFilm Tree is transforming the collaborative process by using the Rackspace OpenStack private cloud to seamlessly and securely share massive video files over the Internet so filmmakers and their collaborators can review and edit their features in real time. The result is real time and money saved, and their solution is one that can benefit many industries beyond film and TV.
01:50 PM - 02:10 PM
02:30 PM - 03:10 PM
The New Normal: Managing the Constant Stream of New Vulnerabilities
It’s 3AM. Do you know what your servers are doing? In this age of increased attacks and highly publicized vulnerabilities, deploying your infrastructure in a secure way is mission critical. In this session, two of the best technical minds from Rackspace will reveal security strategies to focus your spending and reduce your risk. Attendees will leave the session with the knowledge of how to:
  • Build a solid, efficient information security feedback loop focused on detection
  • Handle incidents and drive value from root cause analysis
  • Drive security changes through people, process and technology
  • Weigh trade-offs between security and user experience
AARON HACKNEY – Principal Architect, RackspaceMAJOR HAYDEN – Principal Architect, Rackspace
Transformation to Modern Data Stores
Hadoop & NoSQL technologies represent the fastest growing areas in the world of analytical data processing. They introduce new architectural patterns and application paradigms in addition to solving the more elemental problem of storing & processing extremely large volumes of unstructured data. While the potential of Hadoop and NoSQL to solve problems that exceed the capabilities of traditional RDBMS technologies is immense, it is critical that the correct platform be chosen for the right use case. It’s also critical to understand (and plan for) the tradeoffs so your big data journey is set-up for success. This session aims to share with the audience our experience in helping hundreds of customers successfully migrate to modern data stores.

CHANDRA SALEM – Senior Big Data Architect, Rackspace

JERRY HARGROVE – Senior Solution Architect, Rackspace

AWS Architecture Design – Not a One-Time Event
AWS products and best practices are constantly evolving, creating real opportunities to optimize your cost and increase your scalability. From when your workload goes into deployment to scaling up to serve 1M users, your needs are also changing. Come learn how the Rackspace team of AWS architecture experts can help you navigate your changing architecture needs – and continue to derive benefit from the ever changing set of AWS IaaS products.
03:15 PM - 03:55 PM
The Future of the Cloud
Can you remember the way you hosted applications five years ago? Ten years ago? Were you starting to use virtualization for the first time? Since then a whole lot has changed, and we are at an inflection point today where much more will be changing soon. We are looking at a pile of evidence that shows us that people like the direction the cloud has taken them, and that they want more of the things they love. Can you imagine a world where compute resources are abundant, affordable, and can be used in an instant – within seconds? What if there were no more servers in the future? That world is coming sooner than you think, and we’ll tell you why. Learn the importance of recent networking developments such as SDN and NFV, and what impact that will have on our lives over time. Understand how hardware will change, and what software will look like. How will tomorrow’s software behave? We’ll explain the importance of software to every industry, and what forces will shape the way it’s built, used, and secured. The future will be here before you know it.
ADRIAN OTTO – Distinguished Architect, Rackspace
Intelligent Data-at-Rest Encryption: Keys to Cloud Security and Compliance with Rackspace
In order to successfully leverage the benefits of cloud resources while meeting cloud security and compliance requirements, IT and business leaders should ask themselves the following questions:
  • How is it possible to meet cloud security and compliance requirements?
  • Can your organisation maintain control of sensitive data within the Rackspace offering?
  • Will the use of this cloud service increase an organisation’s exposure to data security breaches?
  • How will this cloud service reduce your risk profile as it relates to customer information and intellectual property?
  • Is it possible for Rackspace employees see or access your business data or provide access under subpoena to government agencies?
Join CJ Radford as he discusses:
  • Data encryption and key management fit into a broader security framework.
  • Common myths of data encryption (the realities may surprise you).
  • How we restrict access only to those who have appropriate user credentials and privilege.
  • Flexible deployment models with Rackspace as well broader enterprise public, private or hybrid clouds environments.
CJ RADFORD – VP Cloud, Vormetric

JUSTIN SHEPHERD – Distinguished Architect, Rackspace

How Rackspace Makes OpenStack Production-Ready
As companies explore how they can leverage OpenStack to advance their business, they often ask if OpenStack is really “production-ready.” Through co-founding OpenStack, running the world’s largest OpenStack public cloud, and managing OpenStack private clouds for enterprises, we know what it takes to make OpenStack production-ready. In this session, Justin Shepherd, a Rackspace Distinguished Architect, will discuss what that means, including stability, scalability with availability, upgradability and backed with SLAs. You’ll learn how we designed Rackspace Private Cloud powered by OpenStack to be “production-ready” – the platform you can trust to run your mission critical applications.
04:00 PM - 04:40 PM
The Three Technology Questions Every Brand Manager Needs to Ask
As technology infiltrates all aspects of marketing, it’s not just the CMO who needs to understand how to leverage these new capabilities. Every member of the marketing team needs to be on top of technology in today’s omnichannel world. At the same time, the IT team needs to understand marketing’s needs. We will share insights from an exclusive Ad Age survey and discuss lessons learned to help your marketing and IT teams better address these concerns without missing a beat.
KRISTIN WALDROP – Product Marketing Manager, Rackspace
The Best of Both Worlds Backed by Rackspace and EMC
As businesses embrace cloud computing, IT must evaluate each cloud model. Private cloud is trusted, controlled, and reliable. Public cloud is simple, low cost, and flexible. Integrating the best of both has proven difficult in the past, but with Rackspace and EMC Hybrid Cloud just got simplified. EMC invites you to join our session to learn how the hybrid cloud option successfully unites the advantages of private and public clouds, giving you the best of both worlds.

CHRIS CICOTTE – Senior Sales Engineer, EMC

COLIN DEVINE – Partner Development Manager, OpenStack, Red Hat

Optimal Managed Private Clouds with Red Hat and Rackspace
Rackspace and Red Hat have been partnering for years on server operating systems Fedora, CentOS and Red Hat Enterprise Linux. The operating system of the cloud is OpenStack which allows you to control your compute, networking and storage as managed resources. Come to this session to understand the past and get a glimpse of the future as Red Hat, one of the biggest contributors to the OpenStack open source community deepens their partnership with Rackspace, one of the initial founders of the OpenStack project. Find out how far up the stack and into the cloud this relationship will go and what you can do to influence it.
04:55 PM - 05:00 PM
Wrap Up
05:00 PM - 06:30 PM


6250 Hollywood Boulevard
Los Angeles, CA 90028


Valet parking is $16 for 2.5 hours, $5/hour after that.


Metro Red Line Station adjacent to hotel