VP of E-Commerce & Loyalty, Kendra Scott Designs
Tria Foster is the Vice President of eCommerce at Kendra Scott Design, Inc. With over 20 years of experience in high tech industry, Tria is an expert in growing small companies by implementing deterministic processes that are proven through analytics and sales growth. Since joining Kendra Scott in 2012, Tria has utilized her executive management skills to implement new eCommerce solutions, Affiliate Marketing programs, and upgrade to the eCommerce platform. Tria manages a small but mighty team of 6 people that is responsible for analytics, affiliate marketing, retargeting, media marketing, and CRM across all channels. Tria’s strong executive leadership allows for the hyper growth of the Kendra Scott web business, which has increased 220% year-over-year since 2012. In her spare time, Tria is a wife and mother of 4 and an active volunteer in the community including serving on several non-profit boards.